Allan Benedict – President
Allan graduated from Oakland University in Rochester, Michigan in 1980, having attained a Bachelors of Arts in Psychology and Bachelor of Science, with Honors, in Management. The combination of psychology and management proved to be an excellent training ground for market research and consulting, in that social behavior research training within the psychology discipline meshes well with the organizational and marketing orientation of management.
After graduating from college, Allan joined Nordhaus Research in Southfield, Michigan and became a partner after four years. He then established the Detroit office for FGI, Inc. in 1997. In December of 1999, Allan formed his own company, A&K Research, to better focus on the needs of his long-standing client base.
In 1996, Allan was selected as one of Crain’s 40 Under 40, a program sponsored by Crain’s Business Detroit magazine recognizing influential businesspeople in the Detroit area who are less than 40 years old.
Craig Belanger
Craig Belanger has more than two decades of experience in all phases of quantitative marketing research, including study design, project management, complex data processing, statistical data analysis, creating research reports, and presentation of final results. He has served clients in a wide variety of industries, including automotive, business services, consumer products, education, entertainment, financial services, food products, health care, industrial business-to-business, information services, leisure attractions, non-profit associations, restaurants, retail, technology, travel, utilities, and others.
In terms of statistical analysis, clients often call on Craig for help with Choice Based Conjoint (CBC) studies, including customized experimental design of CBC choice sets, utility estimation and analysis, and running simulations based on CBC results. Among many other statistical approaches, Craig also has extensive experience conducting segmentation analysis (especially based on the state-of-the-art Latent Class Clustering approach) and developing various types of predictive models.
Prior to joining forces with A&K Research, Craig worked as a Quantitative Research Director for Nordhaus Research. Before that, he worked as a Research Analyst for Maritz Research.
Craig holds a Bachelor of Science in Mathematics from the University of Michigan, Ann Arbor. He holds a Master of Arts in Economics and a Master of Arts in Mathematical Statistics from Wayne State University, Detroit. From the Department of Mathematics, he received the Bertram J. Eisenstadt Award for outstanding achievement in the Masters Program.
